Transmedia Storytelling Course 2017

April-June 2017: Here you find the content connected to my MA course at National Research University Higher School of Economics [HSE] called Transmedia Storytelling. Lectures, files, literature, and links are available in this page.

Course references 

ALZAMORA, Geane and GAMBARATO, Renira R. (2014). Peircean Semiotics and Transmediatic Dynamics: Communicational Potentiality of the Model of Semiosis. In Ocula – Occhio Semiotico sui Media/Semiotic Eye on Media, n.15, 01-13.

BERNARDO, Nuno (2011). The Producers Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. London: CR Entertainment Ltd.

BERNARDO, Nuno (2014). Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedia Approach to Storytelling. Lisbon: Beactive Books.

DAVIDSON, Drew et al. (2010). Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences. Pittsburgh: ETC Press.

DENA, Christy (2009). Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments. PhD Dissertation. University of Sydney.

GAMBARATO, Renira R. (2012). Signs, Systems and Complexity of Transmedia Storytelling. In Estudos em Comunicação, n.12, 69-83..

GAMBARATO, Renira R. (2013). Transmedia Project Design: Theoretical and Analytical Considerations. In Baltic Screen Media Review, v. 1, 80-100. Russian version: [Russian version here]

GAMBARATO, Renira R. (2014). Transmedia Storytelling in Analysis: The Case of Final Punishment. In Journal of Print and Media Technology Research, 3, n.2, 95-106.

GAMBARATO, Renira R. (2016). The Sochi Project: Slow Journalism within Transmedia Space. In Digital Journalism, 4(4): 445-461.

GAMBARATO, Renira R. and LAPINA-KRATASYUK, Ekaterina (2016). Transmedia Storytelling Panorama in the Russian Media Landscape. In Russian Journal of Communication, 8(1): 1-16.

GAMBARATO, Renira R. and MEDVEDEV, Sergei (2015a). Fish Fight: Transmedia Storytelling Strategies for Food Policy Change. In International Journal of E-Politics, vol.6(3), 43-59.

GAMBARATO, Renira R. and MEDVEDEV, Sergei (2015b). Grassroots Political Campaign in Russia: Alexei Navalny and Transmedia Strategies for Democratic Development. In Svensson, Jakob and Kumar, Vikas (eds.). Promoting Social Change and Democracy through Information Technology. Hershey, PA: IGI Global, 165-192.

GIOVAGNOLI, Max (2011). Transmedia Storytelling: Imagery, Shapes and Techniques. Pittsburgh: ETC Press.

JENKINS, Henry (2003). Transmedia Storytelling. In Technology Review.

JENKINS, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

JENKINS, Henry (2009a). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday).

JENKINS, Henry (2009b). Revenge of the Origami Unicorn: The Remaining Four Principles of Transmedia Storytelling.

JENKINS, Henry; FORD, Sam and GREEN, Joshua (2013). Spreadable Media – Creating Value and Meaning in a Networked Culture. New York: NYU Press.

LONG, Geoffrey A. (2007). Transmedia Storytelling – Business, Aesthetics and Production at the Jim Henson Company. Master Thesis. Massachusetts Institute of Technology. Cambridge.

MITTELL, Jason (2006). Narrative Complexity in Contemporary American Television. In The Velvet Light Trap, n.58, 29-40.

PRATTEN, Robert (2015). Getting Started in Transmedia Storytelling: A Practical Guide for Beginners – 2nd Edition. London: CreateSpace

SCOLARI, Carlos (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. In International Journal of Communication 3, 586-606.

VON STACKELBERG, Peter (2011). Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media. Master’s Thesis. State University of New York. New York.

Interesting Links

CADDELL, Bud (2009). Core principles of transmedia storytelling.

GAMBARATO, Renira (2015). From Alice in Wonderland to Transmedia Storytelling.

JENKINS, Henry (2011). Three Reasons Why Pottermore Matters…

JENKINS, Henry (2016). Transmedia What? Immerse.

JENKINS, Henry (2017). Adaptation, Extension, Transmedia.


Course Syllabus

Course Calendar

CLASS 3pm – List of groups and assignments

CLASS 6pm – List of groups and assignments

Seminar Presentation Instructions

Materials to help prepare the seminars

Final Exam Instructions

Transmedia Projects to be analyzed

Grozny: Nine Cities

The Waiting Room


The Great British Property Scandal

Good Luck Soup


04/04/2017 + 11/04/2017 – Lecture 1 – What is Transmedia Storytelling?

18/04/2017 – Lecture 2 – Core Principles of Transmedia Storytelling

25/04/2017 – Lecture 3 – Transmedia Project Design Analytical Model

16/05/2017 – Seminar Presentations

23/05/2017 – Practical work in class

30/05/2017 – Practical work in class

06/06/2017 – Final Exam Presentations

3 thoughts on “Transmedia Storytelling Course 2017

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