Transmedia Storytelling Course 2018 @SHANINKA

January/February 2018: Here you find the content connected to my MA course at Moscow School of Social and Economic Sciences [Shaninka] called Transmedia Storytelling. Lectures, files, literature, and links are available in this page.

Course references 

ALZAMORA, Geane and GAMBARATO, Renira R. (2014). Peircean Semiotics and Transmediatic Dynamics: Communicational Potentiality of the Model of Semiosis. In Ocula – Occhio Semiotico sui Media/Semiotic Eye on Media, n.15, 01-13.

BERNARDO, Nuno (2011). The Producers Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms. London: CR Entertainment Ltd.

BERNARDO, Nuno (2014). Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedia Approach to Storytelling. Lisbon: Beactive Books.

DAVIDSON, Drew et al. (2010). Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences. Pittsburgh: ETC Press.

DENA, Christy (2009). Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments. PhD Dissertation. University of Sydney.

FAST, Karin and ORNEBRING, Henrik. (2015). Transmedia world-building: The Shadow (1931–present) and Transformers (1984–present). International Journal of Cultural Studies. DOI: 10.1177/1367877915605887

FREEMAN, Matthew (2014a). Advertising the Yellow Brick Road: Historicizing the Industrial Emergence of Transmedia Storytelling. International Journal of Communication, 8, 2362–2381.

FREEMAN, Matthew (2014b). The Wonderful Game of Oz and Tarzan Jigsaws: Commodifying Transmedia in Early Twentieth-Century Consumer Culture. Intensities: The Journal of Cult Media, 7, 44-54.

GAMBARATO, Renira R. (2012). Signs, Systems and Complexity of Transmedia Storytelling. In Estudos em Comunicação, n.12, 69-83..

GAMBARATO, Renira R. (2013). Transmedia Project Design: Theoretical and Analytical Considerations. In Baltic Screen Media Review, v. 1, 80-100. Russian version: [Russian version here]

GAMBARATO, Renira R. (2014). Transmedia Storytelling in Analysis: The Case of Final Punishment. In Journal of Print and Media Technology Research, 3, n.2, 95-106.

GAMBARATO, Renira R. (2016). The Sochi Project: Slow Journalism within Transmedia Space. In Digital Journalism, 4(4): 445-461.

GAMBARATO, Renira R. and LAPINA-KRATASYUK, Ekaterina (2016). Transmedia Storytelling Panorama in the Russian Media Landscape. In Russian Journal of Communication, 8(1): 1-16.

GAMBARATO, Renira R. and MEDVEDEV, Sergei (2015). Grassroots Political Campaign in Russia: Alexei Navalny and Transmedia Strategies for Democratic Development. In Svensson, Jakob and Kumar, Vikas (eds.). Promoting Social Change and Democracy through Information Technology. Hershey, PA: IGI Global, 165-192.

GAMBARATO, Renira R. and MEDVEDEV, Sergei (2017). Transmedia Storytelling Impact on Government Policy Change. In Ibrahim, Yasmin (ed.). Politics, Protest, and Empowerment in Digital Spaces. Hershey, PA: IGI Global, 31-51.

GIOVAGNOLI, Max (2011). Transmedia Storytelling: Imagery, Shapes and Techniques. Pittsburgh: ETC Press.

JENKINS, Henry (2003). Transmedia Storytelling. In Technology Review.

JENKINS, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

JENKINS, Henry (2009a). The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday).

JENKINS, Henry (2009b). Revenge of the Origami Unicorn: The Remaining Four Principles of Transmedia Storytelling.

JENKINS, Henry; FORD, Sam and GREEN, Joshua (2013). Spreadable Media – Creating Value and Meaning in a Networked Culture. New York: NYU Press.

KERRIGAN, Susan, and VELIKOVSKY, J.T. (2016). Examining Documentary Transmedia Narratives through the Living History of Fort Scratchley Project. Convergence: The International Journal of Research into New Media Technologies, 22(3), 233–49.

LONG, Geoffrey A. (2007). Transmedia Storytelling – Business, Aesthetics and Production at the Jim Henson Company. Master Thesis. Massachusetts Institute of Technology. Cambridge.

MITTELL, Jason (2006). Narrative Complexity in Contemporary American Television. In The Velvet Light Trap, n.58, 29-40.

PRATTEN, Robert (2015). Getting Started in Transmedia Storytelling: A Practical Guide for Beginners – 2nd Edition. London: CreateSpace

SCOLARI, Carlos (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. In International Journal of Communication 3, 586-606.

VON STACKELBERG, Peter (2011). Creating Transmedia Narratives: The Structure and Design of Stories Told Across Multiple Media. Master’s Thesis. State University of New York. New York.

Interesting Links

CADDELL, Bud (2009). Core principles of transmedia storytelling.

GAMBARATO, Renira (2015). From Alice in Wonderland to Transmedia Storytelling.

JENKINS, Henry (2011). Three Reasons Why Pottermore Matters…

JENKINS, Henry (2016). Transmedia What? Immerse.

JENKINS, Henry (2017). Adaptation, Extension, Transmedia.


Course Calendar

List of Groups and Assignments

Seminar Presentation Instructions

Materials to help to prepare the seminars

Final Project Instructions


22/01/2018 – Lecture 1 – What is Transmedia Storytelling?

24/01/2018 – Continuation Lecture 1

29/01/2018 – Lecture 2 – Core Principles of Transmedia Storytelling

31/01/2018 – Lecture 3 – Transmedia Project Design Analytical Model

05/02/2018 – Seminar Presentations

07/02/2018 – Practical Work in Class

12/02/2018 – Final Presentations


4 thoughts on “Transmedia Storytelling Course 2018 @SHANINKA

  1. Excellent post. I used to be checking constanty this weblog and I
    am inspired! Very helpful info specifically the closing part :
    ) Itake care of such info much. I was seeking this certain information for a very lengthy time.
    Thanks and best of luck.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s