My research interests are broad and include digital media, Peircean semiotics; material, visual and digital culture; film analysis; and the design and analysis of crossmedia/transmedia experiences. My current research involves transmedia storytelling analysis and complexity of transmedia experiences.

International Research Projects

2017-2018    Research Member of the international project “Mapping Mediatized Controversies: Socio-political Online Social Networks Crossings Before and During the 2018 FIFA World Cup” led by Federal University of Minas Gerais, Brazil. External Funding: CNPq.

2013-2015     Coordinator of the international research project between National Research University Higher School of Economics, Russia and Federal University of Minas Gerais, Brazil: “Russia-Brazil Major Sport Events: Social Commotion in Global Media.” Internal and External Funding: HSE, UFMG, Fapemig.

2015        Research Member of the international project “From the Knowledge of Media to the Mediatization of Knowledge” led by the European Humanities University, in Vilnius, Lithuania. External Funding: Open Society Foundations.

2009-2010    Coordinator of the international collaboration project between Virginia Commonwealth University in Qatar and Fudan University, China: 2010 World Expo Shanghai. Internal Funding: VCUQatar.

Research Agenda

Analytical considerations around the development of transmedia projects are evolving, but are still widely open probably because transmedia storytelling is a relatively new and elusive subject that does not have yet its own specific methods and methodology of analysis. Moreover, transmedia projects are complex phenomena involving multiple dimensions, such as narrative, cultural context, marketing, business models, and legal framework. Currently, the usual approach gives place to methodologically separate analytical perspectives related to some of these dimensions. Scholars and media professionals have been applying different methodological approaches and methods to better understand the structure behind transmedia storytelling. Usually the methodologies of analysis used to address transmedia projects vary from semiotics (several kinds of semiotics), narratology, sociology, and ethnography to economics, marketing, branding and so forth. The methods incorporate quantitative and qualitative analyses and can be based on interviews, comparative studies, narrative analyses and documentary research, for instance.Indeed, a plurality of perspectives could be included in an analytical approach interested in understanding a transmedia narrative as a whole. The emphasis of my research relies on the essential features of the design process behind transmedia projects aiming to support the analytic needs of transmedia designers.


My postdoctoral research in Film Studies and Semiotics at Concordia University, Talking Objects: Methodology for Film Analysis, analyzes daily objects as signs in films. Objects of everyday life acquire several functions in films: they can be solely used as scene objects or to support a particular film style. Other objects are specially chosen to translate the characters’ interior or the directors’ aesthetic or ethical commitment to narrative concepts. In order to understand such functions and commitments, I analyze Canadian films by focusing on various objects through the context of my own systematical methodology, based on Peircean Semiotics (theory of signs). The development of that methodology involves Cinema, Semiotics and Design, as well as incorporating the point of views of other disciplines, such as Cultural Studies, Psychology and Sociology in approaching film inquiry.


Download my PhD dissertation (in Portuguese) here.

My PhD dissertation, inFORMATION DESIGN – Morphologies of the Language, is based on my master’s thesis which development culminated in the elaboration of two and three-dimensional diagrams, representative of the recursive logic of Charles Sanders Peirce´s phenomenological categories. The research proposed the following inquiries: would it be possible to improve the two and three-dimensional diagrams previously developed? Would it be pertinent to explore the possibilities of expansion of the diagrams, both formal and theoretically, beyond the three dimensions of space? Which would be the gains for the representation of Peirce´s philosophy since the development of a four-dimensional diagram? The proposed hypothesis considered that, developing conceptual forms beyond the tridimensionality, there would be possibilities to generate forms not previously explored, which would represent a formal-aesthetic gain for design and an approach of the real essence of the Peircean thought. The investigation course observed the consideration of indispensable physical-mathematical concepts to explain which is the land, under which the construction of the multidimensional diagrams is built: the hyperspace. The hyperspace can be mathematically demonstrated in the extent of the non-Euclidean geometry. Among the non-Euclidean geometries, I discussed mainly the fractal geometry, directly used in the solution of the improvement of the representative diagrams of Peirce´s recursive logic. I also discussed fundamental concepts, such as diagram, system and information. I presented exemplifications of diagrams which information design is characterized by the communicational efficiency and visual wealth. In this context, I presented also the concept and the example of generative design – morphogenetic. The goals of this dissertation were finally materialized in the improvement of the 2D and 3D diagrams and in the presentation of a 4D diagram. As an unfolding of the four-dimensional diagram, we reached a diagrammatic representation in 5D (four space dimensions + time). The diagrams presented by the dissertation, through the design of their information, attempt to facilitate the understanding of the complexity of the recursive logic of the whole Peirce´s philosophy.


Download my MA thesis (in Portuguese) here.

My master’s thesis, The Process of the Drawing – Communication and Semiotics in Design, is inserted in the context of design in correlation with Peircean semiotics. It intended to reflect the design basis as a creative activity through conceptual correlations with Semiotics, developed by Charles Sanders Peirce (1839-1914), which is understood as a philosophical science capable of operating logical thoughts. I particularly refer to design as a language. Language is the ability to represent. The representation occurs by means of signs. The several languages are systematized through set of signs. The operation of the signs is a continuous process which we investigated in this research. This work contemplated “the process of the drawing”, which is the creative activity, as well as “the drawing of the process”, the description and characterization of the processes of signs involved in such activity. For describing that, we have examples which are present in the contemporary production of world design exponents. The research culminated in the development of a three-dimensional diagram that, through design, intends to clarify and to explicit the complexity of the several triads present in Peirce’s philosophy.

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