Second Life Toys: Great Engagement Campaign
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Brazilian Book App: O Menino e o Foguete
The Swedish Number: Brilliant Marketing Strategy
Ikea’s Smart Marketing Strategy: Stainless Steel Receipt
Audi’s #CatchtheUnseen Instagram Campaign in Sweden
Transmedia Branding = Lacta: Make the Move
Instagram launches its first original video series: Shield 5
The Blurring of Online and Offline Ads in Ukraine
FIAT Interactive Billboard
Uber and the Sausage Nonnas: Engagement Marketing
[Literally] Cool Campaign: Discount according to the Temperature in Canada
Guerilla Action Campaign: “Pay for the Air you Breathe” in Georgia
Audi Billboard Puts Pedestrians in the Spotlight
Land Rover: Storytelling via Instagram
Researching Transmedia Strategies in Journalism
In September 2015, I participated in the exclusive Symposium “Change in Journalism” in Hanover, Germany and all the materials about this great encounter are available here. Enjoy the news!
Our Book Chapter: Grassroots Political Campaign in Russia – Alexey Navalny and Transmedia Strategies for Democratic Development
Gambarato, Renira R. and Medvedev, Sergei (2015). Grassroots Political Campaign in Russia: Alexei Navalny and Transmedia Strategies for Democratic Development. In Svensson, Jakob and Kumar, Vikas (eds.). Promoting Social Change and Democracy through Information Technology. Hershey, PA: IGI Global, 165-192.
Instagram’s First Game
Emoji Literacy
Great Social Media Campaign in Romania: Sunday Grannies
Video Game Inspired by Wes Anderson’s World
Bittersweet Social Campaign: Secret by The Nobody’s Children Foundation
L´Oréal: The Waterproof Experience in the Cinema
NESCAFÉ Instant Connection
Coke Zero: Drinkable Ad
Abused Emojis
TALKING OBJECTS 