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Renira Rampazzo Gambarato, PhD

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Ikea’s Smart Marketing Strategy: Stainless Steel Receipt

Posted on April 7, 2016 by Renira Gambarato
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Posted in Media, Uncategorized | Leave a reply

Audi’s #CatchtheUnseen Instagram Campaign in Sweden

Posted on March 31, 2016 by Renira Gambarato
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Posted in Media, Uncategorized | Tagged media | Leave a reply

Transmedia Branding = Lacta: Make the Move

Posted on February 15, 2016 by Renira Gambarato
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Instagram launches its first original video series: Shield 5

Posted on February 4, 2016 by Renira Gambarato
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The Blurring of Online and Offline Ads in Ukraine

Posted on December 1, 2015 by Renira Gambarato
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Posted in Media | Leave a reply

FIAT Interactive Billboard

Posted on November 20, 2015 by Renira Gambarato
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Uber and the Sausage Nonnas: Engagement Marketing

Posted on November 13, 2015 by Renira Gambarato
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55.806329 37.711328

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[Literally] Cool Campaign: Discount according to the Temperature in Canada

Posted on October 27, 2015 by Renira Gambarato
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55.806307 37.711252

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Guerilla Action Campaign: “Pay for the Air you Breathe” in Georgia

Posted on October 27, 2015 by Renira Gambarato
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55.806302 37.711259

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Audi Billboard Puts Pedestrians in the Spotlight

Posted on October 15, 2015 by Renira Gambarato
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55.806340 37.711306

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Land Rover: Storytelling via Instagram

Posted on October 8, 2015 by Renira Gambarato
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Researching Transmedia Strategies in Journalism

Posted on October 6, 2015 by Renira Gambarato
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In September 2015, I participated in the exclusive Symposium “Change in Journalism” in Hanover, Germany and all the materials about this great encounter are available here. Enjoy the news!

55.806334 37.711272

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Instagram’s First Game

Posted on July 26, 2015 by Renira Gambarato
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55.806320 37.711157

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Emoji Literacy

Posted on July 22, 2015 by Renira Gambarato
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55.806311 37.711275

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Great Social Media Campaign in Romania: Sunday Grannies

Posted on July 7, 2015 by Renira Gambarato
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55.806299 37.711258

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Video Game Inspired by Wes Anderson’s World

Posted on July 7, 2015 by Renira Gambarato
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55.806322 37.711267

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Posted in design, Media | Tagged design, media | Leave a reply

Bittersweet Social Campaign: Secret by The Nobody’s Children Foundation

Posted on July 2, 2015 by Renira Gambarato
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55.806333 37.711204

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L´Oréal: The Waterproof Experience in the Cinema

Posted on July 2, 2015 by Renira Gambarato
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55.806287 37.711170

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NESCAFÉ Instant Connection

Posted on July 1, 2015 by Renira Gambarato
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55.806315 37.711260

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Coke Zero: Drinkable Ad

Posted on June 30, 2015 by Renira Gambarato
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55.806298 37.711233

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Abused Emojis

Posted on June 24, 2015 by Renira Gambarato
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55.806314 37.711251

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Samsung Safety Truck

Posted on June 21, 2015 by Renira Gambarato
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55.806277 37.711180

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Posted in design, Media | Tagged design, media | Leave a reply

Domino’s Native Ad on Tinder

Posted on June 19, 2015 by Renira Gambarato
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55.806304 37.711241

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Coca-Cola Wish Booth in Dubai

Posted on June 10, 2015 by Renira Gambarato
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55.806291 37.711260

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Blockbuster Pizza Box: Pizza Box = Movie Projector

Posted on June 8, 2015 by Renira Gambarato
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55.806291 37.711255

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