I am Associate Professor in Media and Communication Studies at Jönköping University, Sweden. I have lived, studied and worked in Brazil, Germany, Canada, Qatar, Estonia, and Russia. My Postdoctorate in Film Studies is from Concordia University, Canada and I hold a PhD in Communication and Semiotics from Pontifical Catholic University of São Paulo, Brazil and Kassel University, Germany; a MA in Communication and Semiotics also from Pontifical Catholic University of São Paulo, Brazil and a Bachelor of Industrial Design from São Paulo State University, Brazil. International experience as speaker and presenter in academic and commercial conferences. My research interests involve, among others, transmedia storytelling analysis, complexity of transmedia experiences, semiotics, and design. I am the co-editor (with Geane Alzamora) of the book Exploring Transmedia Journalism in the Digital Age (2018); co-editor (with Matthew Freeman) of the book The Routledge Companion to Transmedia Studies (2018), and co-editor (with Geane Alzamora and Simone Malaguti) of the book Kulturdialoge Brasilien-Deutschland: Design, Film, Literatur, Medien (Cultural Dialogue Brazil-Germany: Design, Film, Literature, and Media) (2008).