I am currently Assistant Professor at the Media Department in the Faculty of Communications, Media and Design – National Research University Higher School of Economics, Moscow, Russia. I am a product designer who has lived, studied and worked in Brazil, Germany, Canada, Qatar and Estonia. My Postdoctorate in Film Studies is from Concordia University, Canada and I hold a PhD in Communication and Semiotics from Pontifical Catholic University of São Paulo, Brazil and Kassel University, Germany; a MA in Communication and Semiotics also from Pontifical Catholic University of São Paulo, Brazil and a Bachelor of Industrial Design from São Paulo State University, Brazil. International experience as speaker and presenter in academic and commercial conferences. My research interests involve, among others, transmedia storytelling analysis and complexity of transmedia experiences.